When creating an engagement, use hashtags to add topics to your post. For example, if your post concerns a proposed increase in the minimum wage, you could use the topics “#wage” and “#work” as seen in the image to the right.
Discussing trending topics is a great way to get involved in the public discourse.
Residents can search by topic to find engagements, and may follow topics they are interested in.
Using multiple topics on an engagement allows it to be found easier and by more residents, particularly by those who follow a topic.
When to post
Posting on weekdays between 8:00am and 10:00am helps your posts receive the most engagement, as these are the most active hours on social media.
Post routinely to ensure that residents always have something new to see. Long gaps between posts can discourage residents from routinely viewing.
Do not post more than a few times per day, but at least once per week.
Learn about your followers to better appeal to them:
View your analytics page to better understand who engages with your posts.
This information can help you appeal to your constituents and their communities in your future posts.
